That shiny new website you’re planning? It probably won’t fix your conversion problems.
In this episode of the Giraffes Don’t Eat Steak Podcast, I sat down with Erica and Alex to talk about why businesses keep rebuilding their websites expecting different results — and what actually works instead.
Spoiler: it’s evolution, not revolution.
The rebuild trap
Most businesses think a fresh design will solve their conversion issues. It rarely does. If you don’t know why your current site isn’t converting, a new one will have the same problems with prettier fonts.
Data Before Decisions
Your Google Analytics is probably lying to you…or at least not set up properly. We dig into why accurate data collection is the foundation everything else sits on.
The AIDA formula
Attention, Interest, Desire, Action. It’s not new, but most websites ignore it completely. I break down how to structure your pages so visitors actually do something.
Social proof that converts
People don’t believe companies. People believe other people. We talk about where to place testimonials and reviews for maximum impact. Hint: not buried at the bottom of the page.
Strategic Calls to Action
That “Contact Us” button in your footer isn’t doing the heavy lifting you think it is.
The Takeaway
Stop planning your next rebuild. Start looking at your data, fix what’s broken, and test before you tear everything down.
Your website doesn’t need to be beautiful. It needs to convert.