Sustainable Bedding Retailer
The Task: Improving conversion rate on PDP (product pages)
Visitors were engaging with content but not adding items to basket or checking out.
By making a simple tweak to the position of social proof, we were able to remove last minute doubts which were causing friction at the point of purchase.
The Result:
+ More than doubled conversion rate (from 1.4% to over 3%)
Motoring Retailer
The Task: Identifying the reason for drop in revenue
A substantial increase in website traffic had not seen a comparable increase in revenue.
After auditing the product pages, checkout and marketing channels, looking at the GA4 data, we were able to identify an issue with one of the paid marketing channels.
The Result:
+ 80% increase in revenue
The Problem
You’ve put money into ads, maybe an agency, possibly a full website rebuild, and the traffic is there, but the sales aren’t following.
Every time you check your dashboard you get the same uneasy feeling: something is off, but every time you go looking for the answer you end up down a rabbit hole that leads nowhere.
Here’s why. Everyone you’ve paid was focused on their piece – the ads, the rankings, the build. Nobody was watching whether the whole thing actually converts. That blind spot is costing you revenue every single day.
Generalist Agency
With Me
Who does the work
A senior on the pitch, a junior on the account.
Me doing the work, start to finish.
Over a decade running conversion in-house at Three and Vonage, with real revenue on the line. Not a course-taught tactician, but someone who’s owned the number.
What they own
The agency does a bit of everything – Paid Ads, SEO, website build.
Focus on just one thing: whether your site converts.
How you’re billed
A diagnosis, not a contract.
What you walk away with
The diagnosis
I find the problem. I’m not selling you the fix, so the answer goes wherever the money actually is.
Generalist Agency
A senior is on the pitch, a junior works on the account.
The agency owns and does a bit of everything – Paid Ads, SEO, website build.
With Me
It’s me doing the work, start to finish.
Over a decade running conversion in-house at Three and Vonage, with real revenue on the line.
Not a course-taught tactician, but someone who’s owned the number.
We focus on just one thing: whether your site converts.
You’re billed based on a diagnosis, not a contract.
You walk away with the specific leaks and what to change first.
A decision you can act on, not a longer to-do list.
I find the problem. I’m not selling you the fix, so the answer goes wherever the money actually is.
Three ways to see what’s really happening on your site; from a two-minute check to a conversation.
Score your site in two minutes
A free, instant check across the six things that most often leak revenue. No call, no catch, just your results and what they mean.
Watch me pull a real site apart
A free live session where I audit a real website in front of you and show exactly where it’s losing money. No slides, no theory. No date set yet? Get told the moment the next one’s on.
Talk it through with me
The results have been transformational
We rank incredibly well for ‘mastermind group’ and ‘mastermind group UK,’ but conversion had been an eight-year struggle. In the nearly two months since speaking with Simon, the results have been transformational, leading to 12 people signing up for Mastermind 9 in the last two weeks, a success I attribute to his advice.
Who this also works for
Local Service Businesses
People are finding you. But not calling.
Who I've worked with...








