Recent studies have shown that more than two-thirds of customers expect brands to understand their needs, and a large proportion of these customers will only engage with personalised messaging.
These statistics provide a challenge for website owners, but even more so with the increasing use of mobile devices.
So how do we deal with this challenge?
Our friends at Visual Website Optimizer asked me to examine why personalisation has become such an important strategy in converting more visitors to customers, and present on the subject in their excellent webinar series.
The webinar took place in December 2023, but you can click here to watch a recording.
In the presentation I used examples to share different ways to personalise customer journeys, including those who are well-known for their personalisation (hello Amazon!) and some lesser-known examples that I’ve experienced.
Key Takeaways
- The importance of personalisation and how it can drive growth in your business.
- Current examples of personalisation from a variety of industries.
- Quick wins for starting to use personalisation for your own website or app.
Need more help?
If you want to find out more places where your website might be “leaking” sales, check out these potential conversion leaks and how to fix them. Alternatively, we can find what’s stopping visitors from buying – and fix the biggest issue in 60–90 minutes.