Are you clear on the purpose of your website? When a visitor lands on your website, are you turning them into a customer? Do you see your website as a commodity instead of a tool?
In this chat with business coach, Lindsey Burden, we explore how to optimise websites to attract customers. The conversation highlights the importance of understanding the user journey and making the purchasing process as simple and efficient as possible.
Our discussion includes:
- The importance of analysing website data
- Improving website copy and design
- Building credibility through testimonials
We also discuss effective strategies for driving traffic to websites, including SEO and social media marketing.
Although my own background expertise is focused more on eCommerce, we look at how the practices involved in improving performance is applicable to all business websites.
Need Help?
Are you looking to get more customers or sales from your eCommerce or business website? Let’s find the biggest issues in 60-90 minutes.